About Pineforest Jewelry, Inc.
Pineforest Jewelry, Inc. is a Texas corporation that has serviced the East Houston community since May 1, 1986.
In their youth Jim & Linda Mills invested their time, their meager resources, and their abilities into becoming entrepreneurs. They researched many businesses. The lure of gold and diamonds caught their attention. They began with learning how to manufacture jewelry, investing many, many hours into their new project which would become their livelihood. From this they learned how to repair jewelry. The next step was attending courses on everything from diamonds and precious stones, to metallurgy and refining, and appraising and sales. Finally, it was time to take a huge leap of faith.
Jim purchased a large Russian ingot of pure 24K gold. This ingot was embossed with the Russian “Hammer & Sickle” emblem. This was of great importance to Jim. From a symbol of communism he would create his capitalist company. He alloyed that gold ingot to 14K, and manufactured several trays of rings and pendants, some with diamonds and others with precious stones. With his designs in hand, Jim ventured out into the world of business! And then the process of building a real business began to happen. He was soon overwhelmed
Jim broke the news to Linda that it was time to take another step…actually another leap of faith. On May 1, 1986, they opened Pineforest Jewelry, Inc. The business was an instant success. Giving customers a “WOW Experience” was a must in Jim and Linda’s minds. The reputation preceded any talk of Pineforest Jewelry. Three years later on a Christmas Eve… Jim and Linda witnessed customers lined up on the sidewalk, waiting in a line to enter the store in order to wait in still another line inside the store. In no time at all, Jim became the consummate diamond professional and since then has been referred to as "Diamond Jim". Diamond Jim and Linda were forced to make another leap of faith. They were forced to expand! Later that year, They purchased a 7,200 SF building and began the hard work of creating the new home of Pineforest Jewelry.
To this day, Diamond Jim insists that every customer receive a “WOW Experience” from the moment they walk through the door. That dedication to exceeding customer expectations is the reason Pineforest Jewelry has earned the reputation as one of the highest rated jewelry stores in Houston, Texas. And now they are taking this “Experience” to the next level…construction of an 8,000 SF theme jewelry store. Slated to open in early 2023, “Diamond Jim’s Pineforest Jewelry Experience” will offer customers a unique jewelry experience unlike any other.
Upon your arrival, you will find a jewelry store that inside and outside is based on an 1800s gold mine experience. At the entrance you will be greeted by a statue of a gold miner panning gold, a genuine ore cart on rails, and a boulder-surrounded entrance to the gold mine. You won’t see expensive crystal chandeliers, but instead will find mining tools, artifacts, mining timbers, stalactites and stalagmites, and the sounds of mining in the background!. In addition, videos of gold and silver mining, diamond mining, diamond and gemstone cutting, pearl diving, jewelry manufacturing and repair, and countless other jewelry-related videos will be located throughout the store. Our complete repair facility may be viewed through a continuous glass wall. An old time “Assay Office” will complete the feeling of the olden days… where your gold, silver, coins, and other precious metals can be evaluated and sold…or traded as the case may be. And last, but not least, you will be able to relax and complete your experience in our 600 SF restaurant!
We welcome you to your new home…your new experience…your one-of-a-kind
Diamond Jim’s Pineforest Jewelry Experience!
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