Top Ten Ways To Spot A Fake Rolex

Posted on Friday, May 24th, 2013 at 1:45 pm by Diamond Jim












1. The Price

If you’re looking at a Rolex and its being sold for three hundred dollars then you can almost guarantee that the watch is a fake. The simple truth is that Rolex watches are expensive at retail and tend to retain their value even when used a lot. An easy way to check is to find the watch on our website inventory or on eBay and see the price.  If its way below what watches are selling for on eBay or our site then it must be a fake. People don’t sell things to lose money.

2. The Location

Just like in real estate “Location, Location, Location” is very, very important with Rolex watches. If you’re buying a Rolex on a side alley or at a local swap meet the chances are a lot higher that this watch is a fake. You are much better off buying a watch from a reputable business that, if anything, has a reputation to uphold. Even eBay can be questionable as sellers can appear and then disappear very quickly. You want to buy your Rolex from a business that you can hold accountable for their actions. Before ordering your Rolex call the place you’re buying the watch from and make sure there are actual people there, hopefully in the United States. All of this should help you ensure your Rolex is genuine.

3. The Magnification

Once you have the Rolex on you and you can view it with your own eyes, there a lot more ways to tell if it’s genuine or fake. On Rolex watches with a date (DateJust, Submariner, etc…) the date has to be very small to work properly.  So Rolex adds a magnification glass to allow the wearer to see it more clearly. On all Rolex models the magnification is 2.5X so with the proper 2.5x magnification of a Rolex the date really jumps out at you. On fake Rolex watches the magnification is often 1.5X so the date looks kind of small. This is a huge tell-tale sign of a fake Rolex.











4. The Resilience to Water

Although Rolex Submariner watches are the only watches designed for deep sea diving, all Rolex models are waterproof and perfectly sealed. Once you have the watch, dip it in a cup of water for a few seconds and take it out. If there is any leaking of water into the watch on the dial or crystal, the watch is definitely a fake. All Rolex watches are 100% water tight.

5. The Model Number Compared to the Metal

Oftentimes, Rolex counterfeiters will try to cheap out by making a normally expensive model in cheaper metals to gain more profit.  You should always check the model number of the Rolex you are buying online to make sure that it matches up with the type of metal in the watch you are buying.  A rule of thumb with the commonly counterfeited Rolex President:  All Rolex President watches with the day (Monday, Tuesday…) and the date (21,22,23…) are made of platinum or gold, not stainless steel and not two tone.  If someone tries to sell you a stainless President they are cheating you.







Check this writing for anything but perfection

6. The Writing on the Dial

Everything on a Rolex is made to perfection. Without having to open up the watch it is easy to see this from the writing on the dial distinguishing the model and other features. With a magnifying glass examine all the lettering on the dial. The writing should be convex (outward) and there should be no bubbling. It should be relatively pristine. If the writing is far from perfect then you know you are not dealing with a genuine Rolex.

7. The Case Back (the part of the watch opposite to the face)

Another easy way to spot a fake Rolex is that many have case backs that are made out of glass, plastic, or crystal so you can see the inner workings of the watch. Almost all Rolex watches do not have clear case backs.  The only reason we have to say almost is there are two extremely rare models of Rolex from the 1930s that did in fact have case backs made of glass. So if you are buying a relatively modern Rolex with a clear case back it is a fake. Also Rolex does not engrave anything on the case back’s exterior. However things are engraved on the interior.







Your Rolex engraving should look like this.

8. The Engraving

Again, everything on a Rolex is perfect there are no mistakes or misspellings. The engravings are a perfect example of this. The engravings are a little harder to reach sometimes. (This is why this is number 8 on the top 10 ways to spot a fake Rolex.) There are usually some on the interior of the band of the watch towards the actual face, but to see the engravings for the serial and model number you have to take off the band. Taking off the band is relatively simple.  You just need a thumb tack with which you can push in the joints holding the band to the watch through the holes on the side of the watch, or the bottom of the watch if there are no holes. Once you have it open you should examine the engravings with a magnifying glass. They shouldn’t appear sandy or misshapen. They should be perfectly cut. Also you should use this model number when you look up the watch to check if it’s the right one. The model number is on the 12 o’clock side of the watch.

9. The Inner Workings

You need special tools to view this one. With special Rolex tools you can unscrew the case back and view the gears and inner workings of the watch. Everything should generally be different colors and again everything should be perfect. There should be an engraving on the inside of the watch that says something like Geneva Switzerland, the metal type, and the model number. This engraving should be perfect as well. View the pictures below to see what the inside should look like.










The inside of your Rolex should look like this!

10. Ticking

Listen closely. If you hear loud ticking from your watch, this “Rolex” is a definite fake. Rolex watches do not make the ticking noises common with other watches. Counterfeiters can’t often perfect the gears of a Rolex and so a ticking noise is made which can really help you spot fakes quite easily.

Misconceptions: One of the biggest misconceptions is that the second hand of Rolex watches is a perfect sweep. This is not true!  Most models of Rolex tick at eight ticks or movements per second, so it is not a continuous sweep. Also some models move at slower speeds.

If you want a real Rolex you can always find them at where you can trade, sell, or buy pre-owned Rolex watches at great prices. If you have any questions or want to know if your Rolex is fake or genuine, give us a call at 713-451-1321 or email Diamond Jim at and we’d be glad to help you out. 

Thanks to Bob’s Watches for this Rolex information