Posted on Friday, December 7th, 2012 at 12:20 pm by Diamond Jim
Petra Azar is a German-born artist who utilized her education in art and design to start her career as the chief designer in her parents' Couture Studio. For almost a decade she designed their women's collections, while remaining involved in the Hamburg and Munich art scenes, where she created some of her most important bronze sculptures. From there Petra connected with some of the most influential international Couturiers, such as Paolo Gucci and Pierre Cardin, to become the creator of their first designer watch collections.
Having worked with the best in the industry for over 20 years has sharpened Petra's skill to balance revolutionary innovation with her own effortless style and timeless elegance. In 2008, Petra's invention of the "magnetic power clasp" was awarded a coveted US utility patent, giving her the courage to start her own company at a time when the state of the global economy suggested that starting a new designer brand was only for the brave of heart.
Time has proven her right. Today the name Petra Azar represents a luxury designer brand that is here to stay, as Petra continues to revolutionize the way women think about jewelry with her patented invention.