Our Store

Pineforest Jewelry, Inc. is a Texas corporation that has serviced the East Houston community since May 1, 1986. The directors are "Diamond Jim" Mills, the President and CEO, along with his wife, Linda Mills, the Secretary/Treasurer and store manager. Pineforest Jewelry is a full service jewelry store with retail, custom design, repair, manufacturing, wholesale, distribution, and internet divisions. The entire operation is housed in the 7200 square foot building owned by Mills Diversified, Ltd. It is located in a central business area on the east side of Houston at 1141 Uvalde Road, Houston, TX 77015, two blocks north of I-10 East.

The retail division provides gold, silver, and platinum jewelry, moissanite jewelry, diamond jewelry, pearls, jewelry for children and teens, loose diamonds, precious stones, mother's rings, ArtCarved class rings & Gold Lance class rings, gifts, collectibles, jewelry boxes, many brands of watches ranging from Pulsar to Rolex, and clocks. An extensive inventory is further enhanced by a unique catalog operation. Next to the proper inventory, staffing then becomes the greatest asset. Linda Mills is store manager, a position she has held for nearly 40 years. She is adept at all aspects of retail store management. Having continuously attended numerous seminars over the years regarding retail store management, retail sales, and retail accounting, Linda is a true professional and consummate salesperson. "Diamond Jim" is an associate gemologist accredited by the Gemological Institute of America. He is one of a select group of jewelers in Houston authorized by several insurance companies to provide insurance replacement and appraisal services. He is the consummate jewelry professional. With extensive experience in business, management, training, sales, and knowledge specific to the jewelry industry, he is the CEO of Pineforest and the guiding force behind it. 

Pineforest Jewelry provides a complete state-of-the-art shop in order to provide you with the best possible service. Gary Mills manages the repair, manufacturing, and wholesale operations. Gary Mills is an associate gemologist accredited by the Gemological Institute of America. He has extensive knowledge of all aspects of repair and manufacturing, as well as knowledge of the tools, equipment, and supplies used by the jewelry trade. Through the shop, not only is jewelry and watch repair provided, but also true custom designs by wax or metal fabrication, computer aided design (CAD), and custom mixing of gold alloys for color matching of castings and repairs. The shop utilizes laser fusion technology for the very finest in repair. The shop is one of the finest in Texas, and its custom work is among the best in the nation, having appeared on album covers and Good Morning America, among others. Also offered are hard-to-find specialty services such as baby shoe bronzing, hand engraving, precious stone & diamond re-cutting, computer generated laser photo engraving, antique rose and green gold jewelry repair, complete rebuilding of worn gold Rolex watch bracelets, pearl and bead restringing, and many other services. Pineforest Jewelry is also known in the Houston area as a premiere watch repair facility. And, in addition, Pineforest Jewelry is recognized as a premiere Rolex repair operation. We perform expert Rolex repair, utilizing the latest technology for timing and testing to guarantee your Rolex repair is performed according to Rolex standards.

Pineforest Jewelry remains a family endeavor with members of the Mills family involved full-time in every aspect of day-to-day operations. Pineforest Jewelry is a past recipient of the "Retailer of the Year" award presented by the local 750-member North Channel Chamber of Commerce. In addition, Pineforest Jewelry has been awarded the prestigious "Blue Chip Enterprise Initiative Award" presented yearly by the United States Chamber of Commerce, and underwritten by the Connecticut Mutual Life Insurance Company. This is a very unique and coveted award presented only to those small businesses that persevere and succeed in spite of all odds.

Pineforest Jewelry is also a major supporter of Rotary International, Pilot International, and the YMCA. Jim and Linda have raised over $1 million dollars for charitable causes in the Northshore area of Houston. "Diamond Jim" and Linda have served on the boards of Rotary, Pilot, and the YMCA. And Linda is a life member of the North Channel Chamber of Commerce because of her work with the chamber. In addition, "Diamond Jim" is a past President of the North Channel Coalition, a shelter for abused women and children, with Linda serving as the Assistant to the President of the Coalition. Pineforest Jewelry is involved in the community. And, finally, Pineforest Jewelry is one of those rare "don't miss" opportunities. Aside from the professionalism found at Pineforest Jewelry, this is just a note about the relaxed down home downright friendly atmosphere found here. You are invited to take advantage of the gratis ultrasonic jewelry cleaning of your jewelry while you sit in the waiting area. There you will find yourself talking with others about everything from children to politics... reminiscent of the good old days... sitting around the old cracker barrel and enjoying the camaraderie. And if you are lucky, you might be just in time to sample some of Linda's chocolate chip cookies, or sit at the bar and maybe even have a bowl of "Diamond Jim's" homemade Louisiana gumbo... or whatever he has on his menu that day! 

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